We conducted a survey between May 1~2 2015, with a total of 440 respondents.
(Researched by Cardas Research & Consulting SDN BHD)
※Malays make up 67% of Malaysia's total population (From external data)
(※From official Malaysian Government Statistics)
More than half choose to spend time with their family.
Many also choose to spend their leisure days actively by shopping or watching movies.
More than 70% of the respondents came with the intention to purchase food&beverages and daily essentials.
45% responded Digital Signages
As railway networks are only prevalent in Kuala Lumpur and certain provincial cities in Malaysia, this resulted in low responses for transit advertising. However it is an essential part of advertising in Kuala Lumpur.
Majority of the respondents use Facebook.